REAL ESTATE NICHES

It’s quite simple, really: Why wholesaling is so HOT right now.

WHOLESALE, WHOLESALE, WHOLESALE EVERYTHING: True to our name, we are into every real estate niche imaginable–and some you’ve likely never imagined. But right now FLIPPING houses WHOLESALE is the rage. Why? The answer is rather simple: we’re in a full-blown buyer’s market. To sell houses in most parts of the country means you have to stand out from the crowd and PRICE is about the only thing that helps you stand out these days.

In the good ole’ days (read: seller’s market) there was plenty of room for error. If you bought it too high, or if you put too much into rehab, just wait awhile and the appreciating market would catch up with your mistakes. Well, there is just a lot more downside risk for the real estate investor in a flat or declining market which most of us are experiencing right now.

Hence, the change of strategy from BUY & RENT or BUY & LEASE/OPTION to the national rage of BUY & FLIP… WHOLESALE. Many investors, as a matter of fact, are doing every thing they can NOT to buy. By optioning properties and then assigning them for a fee, there is little opportunity to make a downside mistake and not be able to sell your property for what you have into it. But this usually means selling to someone at a discount who has the cash to make things happen quickly–another investor.

There is one other target buyer out there who we consider THE SWEET SPOT and that is the homeowner looking for a good, but not great, deal. These buyers are not quite as price conscience as the investor buyer. Thus the term WHOLE-TAILING is born which is selling at some discount to a homeowner who is the traditional retail buyer. Wholetailing is the way to go but you’ll need some tools to get there.

Do you want to get into the SWEET SPOT of real estate sales? Hold on because we’ll be addressing this in one of our segments: Selling For Close-To-Retail in a Wholesale Market